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microDOMINATION is dedicated to helping subject matter experts, bloggers, hobbyists, solo professionals and aspiring entrepreneurs to harness their passion and package their expertise, establish and grow their platform, and market their personal brand – all with the ultimate goal of building a sustainable business enterprise while at the same time experiencing a flexible lifestyle that meets their individual needs. Click here to continue reading.

The power of authenticity in building a strong personal brand

The power of authenticity in building a strong personal brand

Authenticity. It’s a word we hear often when it comes to blogging and social media. It seems weird, doesn’t it? We’re human, right? Aren’t we authentic? Well, yes – and no. Here’s the thing. Some professionals create personas – false public images of themselves – in order to present a front to the world they [...]

Fresh from the Blog

Jim Stewart demystifies SEO and explains the basics of getting found online

Jim Stewart demystifies SEO and explains the basics of getting found online
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Jim Stewart (aka @jimboot) from StewArtMedia is a legend in Aussie search marketing circles, and for many companies, organisations and individuals is the ‘go-to’ man for everything SEO (Search Engine Optimization). In this conversation with Trevor Young, Jim strips bare the ins and outs of SEO as it pertains to bloggers and content creators. He’s open about what works [...]

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Dionne Kasian-Lew on swapping a pressure cooker corporate gig for life as a multi-passionate micro maven

Dionne Kasian-Lew on swapping a pressure cooker corporate gig for life as a multi-passionate micro maven
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When Melbourne-based corporate communications and social media expert Dionne Kasian-Lew ran the communications department at the high-profile government authority VicRoads, she was on-call 24/7. To say the role operated within an issues-rich ‘pressure cooker’ environment is an understatement. THINK: 3000 employees responsible for 52,000 kilometres of road and 3500 bridges, plus tunnels, traffic snarls, countless [...]

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The four cornerstones of becoming a micro maven with Trevor Young

The four cornerstones of becoming a micro maven with Trevor Young
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In this episode of the microDOMINATION Podcast, the author of the book microDOMINATION - Trevor Young - chats about the four cornerstones that underpin becoming a micro maven. One, is developing a platform; two, building your personal brand; three, growing multiple sources of income to sustain your business; and four, living a flexible lifestyle that fits around your [...]

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Nikki Parkinson on turning a blog readership into a passionate community

Nikki Parkinson on turning a blog readership into a passionate community
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Five years ago Queensland-based Nikki Parkinson started a blog to support the personal styling business she was trying to get off the ground. Today, that blog – called Styling You – attracts 68,000 (mostly Australian) unique visitors a month, boasting some 220,000 page views. More importantly, it has spawned a bona fide business based on [...]

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Ross Clennett on flourishing in a business-to-business niche

Ross Clennett on flourishing in a business-to-business niche
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In the podcast interview below, Trevor Young chats with Ross Clennett (above) – an Australian-based speaker/trainer/writer/coach who bills himself as the ‘Recruiter’s Recruitment Expert’. Ten years ago Ross was leading a team within a medium-sized recruitment agency; his career had flatlined and he was experiencing a “mid-life crisis at the age of 36. Today he’s a ‘micro [...]

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microDOMINATION book officially launched at Social Media Club event

microDOMINATION book officially launched at Social Media Club event
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Attentive crowd at the launch of microDOMINATION. PHOTO: Ruby Young My book microDOMINATION was officially launched last night at an event held in conjunction with Social Media Club Melbourne. Great crowd, a trending tweetstream with the hashtag #MDbook, and an awesome panel of special guest ‘micro mavens’ Darren Rowse, Nicole Avery and Valerie Khoo who generously [...]

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