Authenticity. It’s a word we hear often when it comes to blogging and social media. It seems weird, doesn’t it? We’re human, right? Aren’t we authentic? Well, yes – and no. Here’s the thing. Some professionals create personas – false public images of themselves – in order to present a front to the world they [...]
microDOMINATION is dedicated to helping subject matter experts, bloggers, hobbyists, solo professionals and aspiring entrepreneurs to harness their passion and package their expertise, establish and grow their platform, and market their personal brand – all with the ultimate goal of building a sustainable business enterprise while at the same time experiencing a flexible lifestyle that meets their individual needs. Click here to continue reading.
Jim Stewart (aka @jimboot) from StewArtMedia is a legend in Aussie search marketing circles, and for many companies, organisations and individuals is the ‘go-to’ man for everything SEO (Search Engine Optimization). In this conversation with Trevor Young, Jim strips bare the ins and outs of SEO as it pertains to bloggers and content creators. He’s open about what works [...]More
In this episode of the microDOMINATION Podcast, the author of the book microDOMINATION - Trevor Young - chats about the four cornerstones that underpin becoming a micro maven. One, is developing a platform; two, building your personal brand; three, growing multiple sources of income to sustain your business; and four, living a flexible lifestyle that fits around your [...]More
Five years ago Queensland-based Nikki Parkinson started a blog to support the personal styling business she was trying to get off the ground. Today, that blog – called Styling You – attracts 68,000 (mostly Australian) unique visitors a month, boasting some 220,000 page views. More importantly, it has spawned a bona fide business based on [...]More
In the podcast interview below, Trevor Young chats with Ross Clennett (above) – an Australian-based speaker/trainer/writer/coach who bills himself as the ‘Recruiter’s Recruitment Expert’. Ten years ago Ross was leading a team within a medium-sized recruitment agency; his career had flatlined and he was experiencing a “mid-life crisis at the age of 36. Today he’s a ‘micro [...]More
Attentive crowd at the launch of microDOMINATION. PHOTO: Ruby Young My book microDOMINATION was officially launched last night at an event held in conjunction with Social Media Club Melbourne. Great crowd, a trending tweetstream with the hashtag #MDbook, and an awesome panel of special guest ‘micro mavens’ Darren Rowse, Nicole Avery and Valerie Khoo who generously [...]More