In the podcast interview below, Trevor Young chats with Ross Clennett (above) – an Australian-based speaker/trainer/writer/coach who bills himself as the ‘Recruiter’s Recruitment Expert’. Ten years ago Ross was leading a team within a medium-sized recruitment agency; his career had flatlined and he was experiencing a “mid-life crisis at the age of 36. Today he’s a ‘micro [...]
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microDOMINATION is dedicated to helping subject matter experts, bloggers, hobbyists, solo professionals and aspiring entrepreneurs to harness their passion and package their expertise, establish and grow their platform, and market their personal brand – all with the ultimate goal of building a sustainable business enterprise while at the same time experiencing a flexible lifestyle that meets their individual needs. Click here to continue reading.
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March 28, 2013 By
microDOMINATION book officially launched at Social Media Club event
Attentive crowd at the launch of microDOMINATION. PHOTO: Ruby Young My book microDOMINATION was officially launched last night at an event held in conjunction with Social Media Club Melbourne. Great crowd, a trending tweetstream with the hashtag #MDbook, and an awesome panel of special guest ‘micro mavens’ Darren Rowse, Nicole Avery and Valerie Khoo who generously [...]
MoreFebruary 14, 2013 By
Create the ideal business for YOUR lifestyle
You’re a creative entrepreneur with expertise in, and passion for, a particular subject. This subject could be based around your chosen vocation – i.e. you might be a solo professional (or running a small team) such as an architect or financial planner – or it might simply be something that gets you jazzed every day; [...]
MoreFebruary 3, 2013 By
VIDEO INTERVIEW: Natalie Sisson on running her virtual business from a suitcase
In this video interview Trevor Young chats with New Zealander Natalie Sisson about how she manages to build and run a thriving business despite being on the road travelling for much of the time. Natalie is known as The Suitcase Entrepreneur (it’s also the name of her blog) and her mantra is ‘creating freedom in [...]
MoreJanuary 20, 2013 By
Grow a business off the back of your reputation
Becoming a micro maven is a journey. First you have to develop your platform and build your personal brand. The key is to leverage the power of social media, content marketing and traditional PR tactics to boost your profile and build your reputation as a trusted authority within your area of speciality and expertise. Then [...]
MoreJanuary 16, 2013 By
Strap a rocket to your personal brand
In a previous post we looked at the importance of developing a platform from which to start amplifying your voice and elevating your positioning in the marketplace. Having a solid platform is critical as it serves as the launchpad for your personal brand; in other words, it underpins much of what you will be doing [...]
MoreJanuary 15, 2013 By
VIDEO INTERVIEW: Nicole Avery on the power of brand
In this video interview, Trevor Young chats with Melbourne-based mother-of-five, Nicole Avery, about how she became one of Australia’s leading bloggers and a bona fide micro maven in her own right. Nicole’s blog, Planning With Kids - which attracts on average between 110, 000 to 115, 000 unique visitors per month – focuses on helping parents to [...]
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