Authenticity. It’s a word we hear often when it comes to blogging and social media. It seems weird, doesn’t it? We’re human, right? Aren’t we authentic? Well, yes – and no. Here’s the thing. Some professionals create personas – false public images of themselves – in order to present a front to the world they [...]
microDOMINATION is dedicated to helping subject matter experts, bloggers, hobbyists, solo professionals and aspiring entrepreneurs to harness their passion and package their expertise, establish and grow their platform, and market their personal brand – all with the ultimate goal of building a sustainable business enterprise while at the same time experiencing a flexible lifestyle that meets their individual needs. Click here to continue reading.
Five years ago Queensland-based Nikki Parkinson started a blog to support the personal styling business she was trying to get off the ground. Today, that blog – called Styling You – attracts 68,000 (mostly Australian) unique visitors a month, boasting some 220,000 page views. More importantly, it has spawned a bona fide business based on [...]More
In the podcast interview below, Trevor Young chats with Ross Clennett (above) – an Australian-based speaker/trainer/writer/coach who bills himself as the ‘Recruiter’s Recruitment Expert’. Ten years ago Ross was leading a team within a medium-sized recruitment agency; his career had flatlined and he was experiencing a “mid-life crisis at the age of 36. Today he’s a ‘micro [...]More
Attentive crowd at the launch of microDOMINATION. PHOTO: Ruby Young My book microDOMINATION was officially launched last night at an event held in conjunction with Social Media Club Melbourne. Great crowd, a trending tweetstream with the hashtag #MDbook, and an awesome panel of special guest ‘micro mavens’ Darren Rowse, Nicole Avery and Valerie Khoo who generously [...]More
You’re a creative entrepreneur with expertise in, and passion for, a particular subject. This subject could be based around your chosen vocation – i.e. you might be a solo professional (or running a small team) such as an architect or financial planner – or it might simply be something that gets you jazzed every day; [...]More
In this video interview I chat with New Zealander Natalie Sisson about how she manages to build and run a thriving business despite being on the road travelling for much of the time. Natalie is known as The Suitcase Entrepreneur (it’s also the name of her blog) and her mantra is ‘creating freedom in business [...]More
Becoming a micro maven is a journey. First you have to develop your platform and build your personal brand. The key is to leverage the power of social media, content marketing and traditional PR tactics to boost your profile and build your reputation as a trusted authority within your area of speciality and expertise. Then [...]More